Follow-Up Letter Template
A follow-up letter nudges a prospect or client after a meeting, quote, or silence.
Copy this template
What to fill in
- The meeting or quote reference
- A one-line recap of the value
- A low-friction next offer
- A proposed confirmation time
Tips
Reference the last touch so they recall context.
Make the ask tiny.
One follow-up is polite; three is pesty.
FAQ
How many follow-ups are too many?
Two or three spaced over weeks is normal. Beyond that, step back or change channel.