Price Increase Notice Template

Tell customers about a price increase early and kindly, focusing on continued value.

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[[Company Name]]
[[Date]]

[[Customer Name]]
[[Customer Company]]

Dear [[Customer Name]],

From [[effective date]], the price of [[product / plan]] will change from [[old price]] to [[new price]] per [[period]].

This is our first increase in [[timeframe]] and reflects [[brief reason: rising costs / added features]]. Your service quality stays the same, and [[loyalty note, e.g., existing rate locked for 3 months]].

If you have questions, [[contact]]. Thank you for being a customer.

Sincerely,
[[Sender Name]]

What to fill in

The old and new prices
The effective date
A honest, brief reason
A loyalty gesture if any

Tips

Give at least 30 days' notice.

Explain the "why" without over-apologising.

Offer a grace period for loyal customers.

FAQ

How much notice is fair?

30–60 days for B2B; more for annual contracts. Check your terms for minimum notice.

By Tracy Walsh, business writing coach

Price Increase Notice Template

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What to fill in

Tips

FAQ

How much notice is fair?

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