Introduction Letter Template

Use an introduction letter to present yourself or your company to a prospect you have not worked with before.

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[[Sender Name]]
[[Title]], [[Company]]
[[Date]]

[[Prospect Name]]
[[Prospect Title]]
[[Prospect Company]]

Dear [[Prospect Name]],

I'm [[Sender Name]] from [[Company]], where we help [[type of business]] [[core outcome, e.g., cut invoicing time by 40%]].

I noticed [[specific observation about their business]] and thought our [[product / service]] might help with [[relevant goal]]. We recently helped [[similar client]] achieve [[result]].

Would you be open to a 15-minute call on [[date]]? I'll share a short example, no pitch pressure.

Best regards,
[[Sender Name]]

What to fill in

A relevant observation about the prospect
The outcome you deliver in one line
A comparable client result
A specific, low-friction next step

Tips

Reference something specific about them — generic intros get deleted.

Lead with their goal, not your features.

Ask for a tiny commitment (a 15-min call), not a meeting marathon.

FAQ

Is a cold introduction letter spam?

Not if it is relevant and respectful. Keep it short, personalise it, and make the ask easy to refuse.

By Tracy Walsh, business writing coach

Introduction Letter Template

Copy this template

What to fill in

Tips

FAQ

Is a cold introduction letter spam?

More business letter templates